So my first interview is with KAT and she says that Gatorade is a brand that is WOW. So WHY???
Well it's not just about an energy drink anymore - they have taken this brand and built it into an institution on sports science and it's interaction with sport in general - a real GO TO brand that consistently delivers on both consumer's needs and innovation, let's take a look............
If you look at the history of Gatorade, the brand has had many competitors trying to copy it's success but with a few close calls none have been able to claim No 1 spot, so it looks like the brand keeps revitalising itself and s resonating with consumers around the world as the WOW brand of sports drinks
what do you think? any challengers to the Gatorade throne?
Well it's not just about an energy drink anymore - they have taken this brand and built it into an institution on sports science and it's interaction with sport in general - a real GO TO brand that consistently delivers on both consumer's needs and innovation, let's take a look............
If you look at the history of Gatorade, the brand has had many competitors trying to copy it's success but with a few close calls none have been able to claim No 1 spot, so it looks like the brand keeps revitalising itself and s resonating with consumers around the world as the WOW brand of sports drinks
what do you think? any challengers to the Gatorade throne?
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