So...Let me summarise

I think that what I have found is most people see a WOW brand as aspirational or that will give them a sense of quality and trust, one that has gained respect through innovation and cosistency of delivery, that changes to meet current & future trends but on occasion does not leave behind it's heritage.


In the main they are Global, but there are plenty of examples of local brands that offer the WOW factor.

Cant go out without my Ipad

Karl tells a familiar story that many would relate to - his WOW brand is his iPad.

I can't imagine my life without it, he says. It has completely transformed the way I work and play. I can virtually store everything I need to get me through my day.


                                                                           
It really is a one stop shop for my music, books and movies etc. 

I can't imagine how I got by on an airplane before iPad!








The apps are so numerous and useful and I love how light and user friendly it is. For me this is ground breaking and I believe very hard to beat by any other manufacturer.

                                 

LOUIS IS LUXURY

David is sure that Louis Vuitton is a WOW brand and he aspires to own as many of their products as possible - 'in the near future'........

He says that there really is no equal and the brand shouts out quality and luxury, for instance a Louis Vuitton bag is not only a bag, it is a piece of art, a spectacular design. 




They have been able to retain their original monogram and look for nearly 100 years and people still crave for the original.

It is an aspirational brand and one that I think really WOWs the consumer in its delivery of what it stands for.

          
                                     

BEN and NIKE "Just Do It"

Ben thinks NIKE is a WOW brand because of their history of innovation in sports clothing and accessories and the fact that they are driven to associate themselves with some of the greatest sports people and teams in the world.

He thinks that one of the best campaigns that NIKE took to market and that really put them on the map was the "JUST DO IT" advertisements that took the world by storm and became a catch cry in everyday language around the world when asking people to perform.

He also points out the millions of people globally who seek out NIKE gear over all other clothing in order to stand out or be seen to belong to an elite brand name and in many case to look like their favourite athlete or sports team.

Let's remind ourselves of the many faces of the NIKE brand

KAT also mentions SKINS as a WOW brand

KAT reckons that the SKINS brand is by far the best compression technology in the market today and that they strive to research and deliver the best technology and comfort to suit all athletes be they amateur or Olympians.


(Did I mention that KAT is into fitness, couldn't tell aye?)


So what is that make SKINS so popular?


Kat said that although there are many choices for compression clothing, none really came close to delivering on comfort and style for her, besides the brand name itself tells me that I can rely on quality and image. I have tried other brands but none really compare and besides everyone I know wears SKINS so they must be getting something right at the consumer level.

Compression Technology

Dynamic Gradient Compression

SKINS 400 Series is the only high performance apparel to take into account compression levels needed to increase oxygen delivery to active muscles while in motion. We call this dynamic gradient compression.

SKINS worked with the scientific and industrial research organisation in Australia to develop a device capable of taking multiple readings of the human body in motion. We hooked up SKINS athletes and for the first time ever, were able to accurately measure compression on muscles in motion – as they change shape with increased levels of oxygen-fuelled blood pumping through them.

This is revolutionary stuff – all previous compression measurements have been carried out on athletes standing still.

We now know what compression levels are required for specific muscle groups whilst static, during activity and in post exercise recovery. We know where you need movement for comfort and injury prevention, and how to get the best circulatory benefits for more oxygen delivery and reduced lactic acid build-up.

Our unique and proprietary knowledge is built into A400 products. So you can go out and tear up the ground. Rip a hole in your personal best. Shred the competition and go back for more.

Gatorade "not just an energy drink" say's KAT

So my first interview is with KAT and she says that Gatorade is a brand that is WOW. So WHY???


Well it's not just about an energy drink anymore - they have taken this brand and built it into an institution on sports science and it's interaction with sport in general - a real GO TO brand that consistently delivers on both consumer's needs and innovation, let's take a look............

If you look at the history of Gatorade, the brand has had many competitors trying to copy it's success but with a few close calls none have been able to claim No 1 spot, so it looks like the brand keeps revitalising itself and s resonating with consumers around the world as the WOW brand of sports drinks



what do you think? any challengers to the Gatorade throne?

Hi Everyone,


My name is Bill and I live and work in Papua New Guinea.


In this blog, it is my intention to talk to people within the community and determine which brands resonate with them and if we can really find out what a WOW brand might be!


We are being hit by so many new brands nowadays that only a very few reach what can be described as mega brands but there is also a niche area that whilst not Global still are able to "connect" with people and become so popular that they become household names within certain segments of the community.


So please, feel free to comment, add your ideas and thoughts and I look forward to a healthy debate