Ben thinks NIKE is a WOW brand because of their history of innovation in sports clothing and accessories and the fact that they are driven to associate themselves with some of the greatest sports people and teams in the world.
He thinks that one of the best campaigns that NIKE took to market and that really put them on the map was the "JUST DO IT" advertisements that took the world by storm and became a catch cry in everyday language around the world when asking people to perform.
He also points out the millions of people globally who seek out NIKE gear over all other clothing in order to stand out or be seen to belong to an elite brand name and in many case to look like their favourite athlete or sports team.
Let's remind ourselves of the many faces of the NIKE brand
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